When I decided to change the name of my coaching practice to IN THE PINK COACHING, I received mixed reviews, giggles, and raised eyebrows. I have a feeling people may be talking about me behind my back.  (But that’s a good thing).  I have been operating for years under a name that is not only unremarkable, but a tongue twister as well:  Growth Quest Coaching.

One night at a Women In Business meeting, one woman was brave enough to share the hard truth.  She said, “You need to change the name of your business.  I can never remember it and it has nothing to do with what you do”.  She was politely poked by another member, indicating she should be quiet. 

Rather than being offended, I took her words to heart.  Now I am saying thank you, thank you, and thank you again.  Ever since I read the book, The Purple Cow by Seth Godin, I have been pondering how to make Growth Quest remarkable.  The answer is, I can’t and should stop trying.  What I need is a new name that in itself is remarkable.  I think I found it. 

Giving credit where credit is due, I met a man who shared a dreaded mistake that became his best marketing move ever.    He transports heavy equipment to work sites for contractors.  He ordered a new truck that upon arrival was painted in the wrong color.  He found himself the proud owner of a bright pink truck.  Needing the truck right away, he decided to keep it. He very quickly became known as the guy with the pink trucks.  The mistake created a market buzz and branded his company.

What can you do to make your business remarkable?